Content is evolving. We are moving beyond the era of pure headlessness, where the goal was to deliver all content as data packets everywhere. We are ending the time when editor convenience was considered irrelevant because editors couldn’t know in what form their maintained data would be presented.
With the time saved by AI-assisted content creation, the focus shifts to editorial tasks, smart ideas for tailored content strategies, and customized CMS solutions.
Conflicting website demands converge here: corporate design, tracking, SEO, direct sales, and accessibility requirements are harmonized. Content is delivered in structures that are flexible enough to quickly respond to measured change requests.
We select data sources for product information, prices, teasers, and news—but also expect the CMS to offer high design freedom for brand-appropriate presentation of informative content and flexible adaptability. The CMS is no longer just one of multiple application data sources; it is the center of agile, adaptable, and creative communication.